PROJECT
BRUMAR
BUSINESS LIFESTYLE photography / Brumar engineering
Brumar is an engineering firm based in the G.T.A providing mechanical engineering design services for commercial, industrial, retail, process, and corporate projects to a broad range of clients throughout Ontario and the surrounding provinces.
Brumar Engineering, contracted by Your Designer Ash, hired me to create a suite of photo assets to enhance their new website. The goal was to capture professional yet relatable imagery that conveys Brumar’s expertise, collaborative team dynamic, and the balance between traditional and modern tools in their workflow. The project included at-work lifestyle shots and headshots, with versatility for use across the website, social media, articles, and other promotional materials.
Creative Direction
Photography
Retouching
1 Day Photoshoot
Social Media Marketing, Website Enhancement, Email Marketing Campaigns, Online Advertising, Public Relations
Richmond Hill, Ontario
The project involved a full day of shooting, focusing on capturing Brumar’s daily operations and team interactions. I documented at-work lifestyle images that illustrate the team’s collaborative approach and dedication, along with versatile headshots intended for professional use across platforms. The images were created to be multipurpose, allowing Brumar to use the assets across their website, social media, articles, and marketing materials, providing a cohesive and flexible library for future needs.
"Thanks. Received. Downloaded."
"
- George, Engineer
I take a journalistic approach to my lifestyle work to foster an organic connection, allowing clients to move naturally within their workspace while capturing genuine moments. For this project, I encouraged the Brumar team to go about their day as usual, while also staging moments to enhance specific interactions. This approach allowed for a blend of candid moments and composed shots, striking a balance between professionalism and relatability. It was my goal to highlight Brumar’s team in action, emphasizetheir collaborative environment, and showcases the combination of traditional and modern tools they use to achieve their goals.
While the new images have yet to go live on Brumar’s website, they have already been used by Your Designer Ash in presentations and branding PDFs to reinforce Brumar’s brand identity. Ash’s collaborative involvement provided valuable direction, ensuring the images aligned seamlessly with Brumar’s branding. Brumar and Your Designer Ash have shared positive feedback, noting that the images capture the intended balance of professionalism and approachability, effectively supporting their branding efforts.
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