PROJECT
Morningside
Architectural photography / BEEDIE
Founded in 1954, Beedie is an owner and developer of industrial, commercial, and residential real estate, and one of the largest private industrial land owners in Canada. Based in Burnaby, British Columbia, the company has completed over 35 million square feet of construction across North America, including large-scale developments like the Morningside project in Toronto, Ontario, documented through this architectural photography production.
As part of an ongoing collaboration with Beedie, I was contracted to photograph their Morningside project in Toronto, Ontario. This architectural photography project focused on documenting a large-scale industrial development across multiple phases of completion.
The production involved two shoot days, one in the fall to capture Phase 1 and another in early summer to document Phases 2 and 3. This approach allowed for a more complete visual record of the building as it evolved, capturing how light, seasonality, and context shape the final presentation.
The goal was to build a flexible image library for Beedie’s sales and marketing efforts, creating a range of assets that could be used across campaigns, publications, and long-term brand communication.
Photography & Drone
Retouching
2 Days
Social Media Marketing, Website Enhancement, Email Marketing Campaigns, Online Advertising, Public Relations
Scarborough, Ontario
The scope of work involved two separate shoot days, scheduled for fall and early summer, to capture the building at different stages of completion. The first shoot focused on daytime, sunset, and twilight architectural photography, while the second expanded into sunrise and additional daytime imagery.
Drone photography was also incorporated to emphasize scale, context, and the relationship between the building and its surrounding environment. This allowed the final image set to move between detailed perspectives and broader views of the site.
"The photos are stunning!"
"
- Karen, Marketing Manager
The creative approach focused on working with the building across key lighting conditions to best reveal its form, materiality, and presence within the site. By capturing the project at sunrise, sunset, and twilight, the imagery highlights shifts in light, contrast, and atmosphere that aren’t visible within a single moment.
Rather than approaching each shoot as an isolated session, the production was treated as a continuous process, allowing the final image set to feel cohesive while still offering variation across seasons and stages of completion.
The content produced has been utilized across Beedie’s marketing channels, including social media, website enhancements, public relations, and real estate investment initiatives throughout the Greater Toronto Area. The client licensed additional images to expand their marketing library, reinforcing the long-term value of a well-planned production.
This project also marks nearly five years of collaboration with Beedie, reflecting an ongoing working relationship built on consistency, trust, and a shared understanding of how their projects are best documented and utilized over time.
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